Graphics on Display
Nowhere is the phrase “presentation is everything” more critical than in display graphics. In signage, tradeshow marketing, banners, etc., the graphics are truly on display. The graphics must be eye-catching, inviting and memorable—or they’re not doing their job. These “graphics on the go” put corporate brand and messaging in places people are looking. To do their job properly, display graphics must combine:
Simplicity. People take 3-5 seconds to read your graphic. Time is short: visual impact is immediate.
Readability. Whether it’s a banner or billboard, it must be right-sized and readable.
Fonts. Typeface can whisper or scream your message. What’s the emotional tenor of your brand and campaigns?
Balance. Color contrast and white space do a delicate dance for a direct, easy-to-process message.
Don’t underestimate the power of good design—or a great designer. Especially in display graphics.
Types of Projects
Signage
Banners
Tradeshow Displays
Museum Graphics
Retractable Banners
Table Throws
Vehicle Wraps